1. Title Tag Optimization Title tag is the HTML tag used to define the text at the top line of Web browser. Title tag is the most important factor as it tells search engine what the page is all about. Based on the title tag, search engine crawl the Web pages, so if title tag is irrelevant or unfocused, it will directly influence search engine ranking. Listed below is few Title tag optimization process: Keyword is the most important factor of search engine optimization, so make sure to accommodate most relevant keywords in title tag. Title tag must be short and highly informative. Major search engines can accept title-tag of approximate 60-90 characters. Inclusion of company name in title tag is inappreciable and if it can be used if it can attract traffic to your website. Title tag must be different for different Web pages and must contain relevant keyword that details the Web page. 2. Meta Tag Optimization It is a tag in the HTML that provides information in a Web document and it is often used by search engine to index a Web page. The Meta tag is placed at the top of the HTML in a Web page as a heading and it provides information like author, date of creation or latest update for the page and keywords which indicate the subject matter. Two most important Meta tag for search engine indexing are the keywords Meta tag and the description Meta tag. People may consider that Meta tag is the key that give good search engine ranking but it is not always true but it is worth mentioning that some search engine use Meta tags in ranking process as well as in displaying the search results. How to Optimize Meta Tags Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website. Use targeted keyword in description and stuffing of keyword lead to penalty or ban of website. Use important Keyword or Phrases at the begging of description in order to be noticed by search engine even if they does not consider description portion for indexing.

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