3. Heading Tag Optimization Another important on-page optimization factor is Heading Tag. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as <h1> to <h6>. <h1> is considered the most important tag by search engine and <h6>, the smallest and the least important. Example of header tag is: <h1>search engine </h1><br> <h2>search engine optimization</h2><br> <h3>search engine services</h3><br> It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags. Keyword rich heading tags is preferred by major search engines but over stuffing of keywords can again put you in trouble. Tips to optimize Heading Tag . Each Web page is designed to represent different aspects, so at least 2-4 heading tags such as <h1>, <h2>, <h3>, <h4> on each page of your website. . Header tag must contain specific keywords related to your business in addition to some additional text that better describes your Web contents. . Add highly relevant keywords in <h1> tag, as it is weighted most than other heading tags. . Analyze the relevancy of your keywords and place most important keyword in <h1> tag, less important to <h2>, further less important to <h3> and ultimately least important keywords to <h6>. 4. Alt Tag Optimization: Another Important Factor for On-page Optimization Alt / Image Tag Alt tag generally means the alternative tag. It is the HTML tag that tells search engine what the images are all about. Since search engines can not read text embedded in images, so alt tag tells search engines what the images are all about. In addition, alt tag is helpful for visually impaired individuals to understand the objective of images. Images can create problems for indexing a Web page but website without any image will become uninviting and void. So while making a website you can not only target search engines but the outcome will be generated through visitors. So your website must be search engine friendly and it must be appealing to visitors. In such a situation, alt tag is the best option to add more beauty to your website. Alt Tag optimization Tips Use alt tag for all images and make sure to incorporate most relevant keyword in your alt tag. Use keywords that are present in title tag, Meta tag and body text. Use 2-3 specific keywords rather than the repetition of keywords. Use plural keywords in alt tag. Alt tag should not be long and must not exceed more than 7 words. Do not make irrelevant alt tag that are distantly connected to images instead use keywords that directly explain the images. For example, if you are selling mobile-parts and your image shows the same then your image name should be "mobile-parts.gif" instead of "software.gif."

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